Altris AI for Buckingham and Hickson Optometry, the UKAltris Team
The Client: Buckingham and Hickson is a family-run optometry practice that was established in 1960 in the United Kingdom. The optometry practice offers a number of services:
- Wide range of spectacle frames and lenses.
- Contact lenses.
- Glaucoma referral refinement.
- Cataract choice referral.
- OCT examination.
- NHS and private eye tests.
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FDA approved AI for OCT scan analysis
The challenge: The optometry owners wanted to test how Artificial Intelligence can assist them in OCT examination or, to be more precise, in providing a second opinion regarding OCT scans.
OCT examination is one of the best retina diagnostics methods, however in many cases OCT scan interpretation can be really challenging for several reasons:
- Variability in Anatomy: There is significant natural anatomical variation among individuals. What may be considered normal for one person may be abnormal for another. Eye care specialists need to account for these variations when interpreting OCT scans, but this often requires years of experience.
- Various Eye Conditions: Eye care specialists use OCT scans to diagnose and monitor a wide range of eye conditions, including macular degeneration, diabetic retinopathy, and retinal detachment, among others. Each of these conditions can manifest in different ways on OCT scans, making interpretation challenging.
- Progression Monitoring: Ophthalmologists often use OCT to monitor disease progression and the effectiveness of treatment. Tracking subtle changes over time can be difficult, as it requires precise comparisons of multiple scans.
- Artifacts: OCT scans are susceptible to artifacts, such as shadowing, motion artifacts, and signal dropout, which can obscure or distort the image. Recognizing and mitigating these artifacts is essential for accurate interpretation.
- Experience and Training: Accurate interpretation of OCT scans in optometry and ophthalmology requires specialized training and experience.
- Evolving Technology: OCT technology continues to advance, introducing new techniques and capabilities. Staying current with these advancements and understanding their clinical implications is an ongoing challenge for ophthalmologists.
8 Reasons why Optometry Groups Invest in Artificial Intelligence for OCT Scan AnalysisMark Braddon
Optometry chains offer a wide range of eye care services, making it convenient for patients to access eye care locally.
However, the widespread accessibility of optometry chains has a reverse side for them. The shortage of employees, new unfamiliar equipment for diagnostics, and a large number of patients create an extremely challenging workflow for many optometrists. This, in turn, creates a number of challenges that can be more familiar to Optometry chains: low optometrist recruitment and retention, inconsistent quality of examination throughout the practices, lack of communication with patients, etc.
Automation of routine processes and digitalization have always served as answers to challenges like these in any industry, and healthcare is no exception. Luckily, automation of one of the most complex tasks for optometrists – OCT examination is already available to optometry chains with Artificial Intelligence (AI).
OCT proves to be one of the most efficient diagnostic tools for many modern top-notch optometry practices, however, mastering it requires skills and time. Artificial intelligence tools, such as AI for OCT analysis platform, can automate many routine processes which will have enormous benefits for any optometry chain. The top 8 benefits are the following:
#1 AI for OCT increases clinical efficiencies
Automating OCT scan analysis through AI reduces the time optometrists spend on image interpretation. This allows optometrists to focus on more complex cases, patient interactions, and personalized treatment plans. For any large optometry chain, saving time means providing more patients with high-quality service.
How does it work in practice?
For instance, Altris AI has a severity grading of b-scans. Severity grading means that it is easy to see if the eye is healthy (removing any need to spend time interpreting) or highlight where the pathology is and the degree of severity.
- Green- no pathology detected
- Yellow- mild to medium level of severity
- Red – severe pathology detected
#2 AI for OCT provides consistently high standard of quality throughout the chain
AI algorithms provide consistent and standardized analysis regardless of the individual interpreting OCT scans. This reduces variability in diagnoses and ensures that patients receive uniform care across different clinics and practitioners within the optometry chain.
AI algorithms can analyze OCT scans with incredible precision and consistency. They can detect subtle changes in retinal structures that might be missed by human observers, leading to earlier and more accurate diagnoses of various eye conditions such as macular degeneration, glaucoma, diabetic retinopathy, and more.
This will help younger less experienced optometrists and will serve as a second opinion tool for more experienced specialists.
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#3 AI for OCT enables better retention of employees
The shortage of optometrists in the world is staggering. 14 million optometry specialists are needed worldwide according to the WHO, while today there are only 331K ready to work.
It is equally difficult to hire and retain a good optometrist for a company in 2023. However, more and more young optometrists choose innovative businesses that use technology to improve the workflow. Top-notch equipment, convenient scheduling tools, and of course, Artificial Intelligence for OCT & fundus photo analysis might be the perks that will help optometrists to choose your optometry business.
Fresh from college optometrists feel more confident when they know that they will have a backup when reviewing OCT scans
#4 Reduced Workload Burden
Optometrists often have heavy workloads, and AI can help alleviate some of this burden by handling routine tasks like initial image analysis. This enables optometrists to spend more time on patient consultations and treatment planning.
According to a survey by the General Optical Council, 57% of optometrists worked beyond their hours in 2022. Optometrists were more likely to be working beyond their hours (60%) or finding it difficult to provide patients with the sufficient level of care they needed (34%) when compared to other registration types.
It is possible to outsource preliminary image analysis to Artificial Intelligence tools but communication and empathy are human tasks only.
# 5 AI promotes enhanced patient education
Let’s not forget about the patients. AI-generated OCT reports can help explain complex medical conditions to patients in a more understandable, visual way. After all 80% of all the information we receive is visual: imagine your optometrists not only telling but also showing what is going on with patients.
Comprehensive, color-coded OCT reports may improve patient education and engagement, leading to better treatment adherence and loyalty.
When patients don’t understand what they are paying for they are not likely to return for annual checkups. At Altris AI we created smart OCT reports that are comprehensible for patients as well as optometrists. We visualize all the pathologies and the patients can trace the dynamics of
#6 Reducing a clinical risk. No chances of getting a legal inquiry because of a pathology missed
Optometry chains can perform around 40K OCT scans a week. Statistically speaking, the chance of missing a minor early pathology is huge simply because of the big number.
With the double-check that AI for OCT scan analysis provides, It is not possible to wipe the risk out for 100%, but it is possible to diminish the risk to the absolute minimum.
For the optometry chain, it might mean no bad PR and weird stories in the papers and subsequently, a better brand image.
#7 AI makes early detection of pathologies possible on OCT
AI algorithms can identify early signs of eye diseases that might not be easily recognizable in their early stage. This early detection can lead to timely interventions, preventing or minimizing patient vision loss.
Glaucoma, Wet AMD, Diabetic Retinopathy, and genetic diseases are among the pathologies that lead to blindness if not detected in time. Detecting pathological signs and pathologies related to these disorders in time can literally save patients from future blindness.
Early detection of pathologies means that it is possible to stop or reduce the risk of total blindness which is the best result in any sense. Early detection will allow optometrists to give valid recommendations, and advise on dieting and supplements right at the optical store.
#8 Competitive Edge
AI is a buzzword, and it’s not accidental. All major players understand its enormous value and invest in it. During the last presentation, the CEO of Google said “AI” 140 times, and let’s be honest, it is not to show off. It is because AI can actually make changes in business: automation of repetitive processes, workflow optimization, and human error reduction.
Adopting AI technology for OCT analysis showcases the optometry chain’s commitment to staying at the forefront of technological advancements in healthcare. Gaining a real competitive edge is another big goal.
This can attract patients who value cutting-edge approaches to diagnosis and treatment. A younger generation of patients are curious about new technologies, and this can be an additional lead magnet for them.
Incorporating AI for OCT analysis into optometry chains can enhance patient outcomes, make the workflow more efficient, and improve the performance of each optometry center. However, it’s important to ensure that the AI systems are properly validated, integrated into clinical workflows, and monitored to maintain their accuracy and effectiveness. More than that, it should complement, not replace, the expertise of optometrists. The technology should be used as a tool to aid optometrists and make OCT examination more effective.
Why Eye Care Specialists Consider Innovative Tools in Addition to Normative DatabaseMaria Martynova06.09.20236 min read
The first normative database for OCT was created in the early 2000s and were based on small studies of mostly white patients. However, as OCT technology has evolved, so too have the normative databases. Recent databases are larger and more diverse, reflecting the increasing ethnic and racial diversity of the population.
FDA approved AI which detects 70+ retina pathologies on OCT
Nowadays, eye care specialists use normative database to compare the characteristics of a patient to a population-wide norm. This allows them to quickly and easily assess whether a patient’s retinal dimensions fall within normal limits. According to our survey, 79% of eye care specialists rely on the normative databases for OCT verdict with every patient.
However, despite the fact that normative databases are very widespread among specialists worldwide, they are not perfect. They can be affected by factors such as age, gender, axial length, and refractive error.
They can be influenced by low image quality due to different eye pathologies. It is essential to be aware of these limitations when interpreting normative data OCT parameters. That is why, in this article, we will discuss the benefits of the collaboration between AI decision-making tools and normative databases to improve patient outcomes.
What is a normative database, and is there a difference between normative databases for different devices?
Before diving into the subject of the benefits and limitations of normative databases, we would like to remind you what a normative database is. From the moment of its invention, the OCT exam has rapidly gained widespread adoption and has become indispensable in the eye care practice. Critical to this success has been the ability of software to automatically produce important measurements, such as the thickness of the peripapillary retinal nerve fiber layer (RNFL) in tracking glaucoma progression or the total retinal thickness in the assessment of macular diseases.
In order to accurately interpret OCT scans, normative databases were created. These databases are now built into almost all commercial OCT devices, allowing eye care specialists to view colored reports and progression maps that assist in the rapid recognition and tracking of pathology.
Summing up, a normative database for OCT is a set of data that provides references for OCT thickness measurements in a healthy population. These databases are used to compare the OCT measurements of your patient to a population-wide norm.
Here are some of the OCT parameters that are commonly measured and compared to normative databases:
- Retinal nerve fiber layer (RNFL) thickness: the RNFL is a retinal layer that is measured around the optic nerve. This measurement is important for diagnosing optic nerve atrophy.
- Macular thickness: the macula is responsible for sharp central vision.
- Ganglion cell complex thickness: the ganglion cell complex is a group of cells in the retina that are responsible for transmitting visual information to the brain.
- Cup-to-disc ratio, neuroretinal rim, and other optic nerve parameters: are very important for diagnosing glaucoma and other optic nerve pathologies
These are just a few of the OCT parameters that are commonly measured in normative databases. The specific parameters that are measured can vary depending on the type of OCT device and the clinical application.
In addition, different OCT devices can have different measurement capabilities and resolutions. For example, a device that uses time-domain OCT (TD-OCT) technology may have a lower resolution than a device that uses spectral-domain or swept-source OCT (SD or SS-OCT) technology. This means that the normative database for a TD-OCT device may not be as accurate as the normative database for an SD or SS-OCT device.
What is more, the normative database for a particular device may be based on a specific population of patients. What are the benefits and limitations of normative databases?
Now that we have highlighted different aspects of the normative database definition let us discuss the benefits and limitations of this tool. Normative databases can sometimes be very helpful for eye care specialists in diagnosis, decision-making, and creating a treatment strategy for eye diseases such as glaucoma and macular degeneration.
- The measurement provided by the normative database can be used as a baseline for tracking a patient’s response to medication or other treatment. Eye care specialists can track changes between a few visits and determine the impact on the patient.
- Normative databases show deviations from the norm, which may be a reason for a more comprehensive examination.
- Eye care specialists can also use normative databases to compare the results of different OCT devices. This can help to ensure that they are using the most accurate device for their patients.
There are still challenges that must be overcome to develop normative databases sufficient for use in clinical trials. That is why current normative databases also have a lot of limitations.
Does not detect pathology
The normative database works only with the thickness of the retina and does not detect what is inside the retina. Therefore, it cannot detect all pathologies where there is no change in retinal thickness. In the early stages, these are absolutely all diseases. We can see deviations from the normative base only when the disease progresses to a later and more severe stage when the retinal thickness decreases or increases.
Normative databases can be limited by factors like age, gender, and ethnicity of the population used to create them. This can result in reduced accuracy for patients who are not well-represented in the database.
Even healthy patients can have some anatomical variations that fall within the range of normal. These variations may be falsely flagged as abnormalities when compared to the database.
How Altris AI platform can complement the information provided by the normative database
Normative databases in OCT play a crucial role in aiding diagnosis and treatment planning, but they also have limitations related to representation, disease progression, and data quality. Eye care specialists need to interpret the results in the context of the patient’s individual characteristics and other clinical information, using additional tools for scan interpretations.
Sometimes, low-quality OCT scans can be inaccurately interpreted by the eye care specialist, and the normative database can showcase inaccurate measurements. Altris AI platform detects low-quality scans automatically and warns about the possibility of inaccurate results. In addition, the platform automates the detection of 70+ pathologies and pathological signs. Once the user uploads the scan, they can see visualized and highlighted pathological areas and pathology classification that the algorithm has detected. The user can also calculate the area and volume of detected biomarkers.
Artificial intelligence-based tools for OCT interpretation used along with normative databases can play a crucial role in clinical eye care. Altris AI, for example, can provide eye care specialists with additional and more precise information about separate retinal layer thickness. The system analyzes the thickness of each retina layer or several layers combined.
While normative databases provide information only about the thickness, AI tools equipped with deep learning models can detect pathological signs in OCT scans that might be missed by the normative database or the human eye, enhancing diagnostic accuracy. Altris AI algorithm classifies the OCT scans based on the degree of pathology found. It can distinguish green concern, which indicates normal retina, yellow – moderate with slight deviations, and red concern, which means high severity level.
Despite their limitations, normative databases are an essential tool for the clinical use of OCT. They provide a valuable reference point for assessing patients and can help to identify some diseases. However, the normative database measures only the thickness, which is not enough to accurately diagnose the patient and create a treatment plan.
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That is why incorporating AI into OCT interpretation streamlines the decision-making process. By automating the initial analysis of OCT scans, specialists can focus their attention on more complex cases, making the best use of their skills and experience. Moreover, embracing AI technologies empowers eye care specialists to personalize patient care with greater precision.
AI Blindness Prevention: How We Can Use Artificial Intelligence to Help Prevent BlindnessMaria Martynova07.08.20239 min read
The total number of people with near or distant vision impairment reaches 2.2 billion worldwide. Of these, 43 million people are blind, and 295 million are suffering from moderate to severe visual impairment. Although the numbers are constantly changing as new research is conducted, the global burden of blindness and visual impairment remains a significant problem of humanity in the fight against which specialists combine their forces with AI technologies.
AI blindness prevention tools are being actively developed to transform the landscape of vision care in many ways. Eye care specialists use AI systems for screening and detecting diseases that lead to vision loss. AI-powered smart monitors assist specialists in finding proper contact lenses and glasses. In addition, many researches are held with the help of AI algorithms, as they are able to process vast amounts of data.
In this article, we will discuss different applications of AI in blindness prevention, specifically how artificial intelligence tools can empower eye care specialists and extend beyond the clinical setting.
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Today’s conditions and risk factors of blindness you should pay attention to
Before talking about the developments in the AI sector toward blindness prevention, we would like to discuss the most common causes and risk factors of this impairment. Many health and lifestyle factors can influence the risk of vision loss. Smoking, excessive alcohol consumption, sun exposure, and poor nutrition can contribute to diseases that lead to vision loss.
In addition, there are many conditions that can lead to blindness if left with no proper treatment, among which are the following.
Age-related eye diseases
The global population is aging rapidly. The number of people aged 65 and over is projected to triple from 1 billion in 2020 to 2.1 billion in 2050. Considering this fact, age-related eye diseases have become a prominent cause of blindness. Such diseases as age-related macular degeneration (AMD), cataract, and glaucoma are more prevalent in older patients, and if left untreated, they can lead to fast and significant vision loss. Regular eye check-ups and timely interventions are crucial in managing these diseases and preventing severe visual impairment.
Besides AMD, there are a lot of age-related conditions which can be a red flag when examining the patient. Among these are macular holes, mactel, and vascular diseases, for example, central retinal vein occlusion (CRVO) and central retinal artery occlusion (CRAO). Detecting even one of these pathological conditions in the early stages of their development is crucial for preventing vision loss.
However, many eye care specialists sometimes don’t have enough resources to dedicate more time to analyzing patients’ images. Our recent survey detected that among more than 300 participating optometrists, 40% of them have more than 10 OCT exams per day. Meanwhile, 35% of eye care specialists have 5-10 OCT examinations per day. The greater the number of patients per day, the greater the likelihood that eye care specialists may miss some minor, rare, or early conditions.
Fortunately, nowadays, there are a lot of ways to empower the clinical workflow, and AI blindness prevention tools are gaining popularity. Artificial intelligence systems like Altris AI can analyze retinal images and other diagnostic data to detect early signs of age-related eye diseases. Altris AI platform, for example, can detect 70+ pathologies and pathological signs, including the ones, that refer to age-related diseases.
Altris AI platform allows eye care specialists to rely on its disease classification when diagnosing a patient. It detects all the most common age-related pathologies, such as AMD, mactel, and vascular diseases – CRVO, CRAO.
Diabetes and diabetic retinopathy
Diabetes and related conditions are also common causes of vision loss. In the United States, about 12% of all new cases of blindness are caused due to diabetes. Globally, diabetes is estimated to cause 4.8% of all blindness. In addition, the risk of blindness from diabetes increases with the duration of diabetes. People with untreated diabetes for years are 25 times more likely to be blind than people without diabetes.
The complication of diabetes, called Diabetic retinopathy (DR), affects the blood vessels of the retina and can lead to impaired vision or blindness. With the rising prevalence of diabetes worldwide, DR has become a significant problem. Early detection, proper control of diabetes, and regular eye exams are essential to prevent vision loss.
The American diabetes association (ADA) recommends that people with diabetes have an OCT scan of their eyes every year. This is because OCT can help to detect early signs of DR with high precision. In some cases, eye care specialists may recommend more frequent OCT scans. This may be the case if the patient has advanced diabetic retinopathy or a family history of diabetic retinopathy.
AI algorithms such as Altris AI can assist in detecting the pathological signs of diabetic retinopathy or diabetic macular edema. Our web platform differentiates certain pathological signs that indicate diabetes-related diseases. Among these are:
- Intraretinal fluid
- Subretinal fluid
- Hard exudates
- Hyperreflective foci
- Epiretinal fibrosis
Genetic and inherited conditions
Some patients are at a greater risk of developing visual impairment due to genetic factors or the inheritance of certain conditions. For example, retinitis pigmentosa is an inherited disease that affects the photoreceptor cells in the retina and gradually leads to night blindness and loss of peripheral vision. Genetic testing and counseling can help identify people at risk and provide early intervention.
Some genetic eye conditions, such as myopia, vitelliform dystrophy, or retinoschisis, can be detected in the early stages with the help of OCT examination and artificial intelligence systems. Altris AI platform can help eye care specialists in their daily practice and make eye care more accessible, allowing specialists to perform regular eye check-ups, and provide timely treatment of genetic conditions.
Current ways to prevent blindness with AI
As you can see, blindness risk factors encompass a wide range of conditions, pathologies, and circumstances that can significantly impact a patient’s health and increase the likelihood of severe visual impairment. Poorly managed age-related eye diseases, genetic and hereditary factors, and chronic health conditions can lead to eye-related complications, further elevating the risk of blindness.
In the following paragraphs, we will describe in detail the modern ways of using artificial intelligence to detect and prevent blindness: from AI-based retinal imaging for early detection of eye diseases to personalized treatment recommendations and remote patient monitoring.
AI for image interpretation
It is important to understand that the timely detection of eye diseases is key to the effective treatment of visual impairments. However, today we have an unfortunate tendency to diagnose severe forms of disease too late. A large-scale survey by Eyewire conducted in 2021 found that about 40% of people in the USA said they had not had an eye exam in more than a year, and 10% said they had not had one in more than five years.
In addition, recent research by the British Journal of Ophthalmology found that 25.3% of people in Europe over the age of 60 have early signs of AMD. In the UK, about 200 people a day are affected by a severe form of AMD (wet AMD), which can cause severe blindness.
These studies show us that while eye care specialists around the world are trying to treat as many patients as possible, unfortunately, many patients are going blind due to delays in diagnosis. However, using advanced AI-based image analysis systems can speed up the detection of warning signs, allowing you to reach more patients.
One of the advantages of AI for image analysis is its assistance in decision-making. Altris AI is a great example of how an image analysis system can help prevent blindness with AI. The platform allows eye care specialists to detect 74 retina pathologies and pathological signs, including risk conditions for vision loss, like AMD, Diabetic retinopathy, Vascular diseases of the retina, and others.
Diagnosing eye disease in children
Today, one of the most important AI blindness prevention research is focused on teaching artificial intelligence algorithms to detect retinopathy in premature infants. Retinopathy of prematurity is the main cause of childhood blindness in middle-income countries. Some researches show that around 50,000 children all over the world are blind due to the disease.
Unfortunately, experts’ forecasts show that these figures are likely to grow. Retinopathy of prematurity is becoming more and more common, especially in African countries. About 30% of children born in sub-Saharan Africa have this disease and, due to late detection and insufficient attention due to the lack of eye care specialists, can also go blind.
An artificial intelligence model developed by an international team of scientists from the UK, Brazil, Egypt, and the US, with support from leading healthcare institutions, is able to identify children who are at risk of blindness if left untreated. The team of scientists hopes that this AI system will make access to screening and monitoring of young patients more affordable in many regions with limited eye care services and few qualified eye care specialists.
AI monitors for eye strain control
Another interesting application of AI to prevent blindness is eye care monitors. They are planned to be used to avoid eye strain due to prolonged computer work. Such monitors will be programmed to monitor the user’s facial expressions, blinks, and eye movements. They will also be able to assess the level of light in the room, and artificial intelligence will automatically adjust the screen brightness and image contrast.
Since a huge number of the world’s population has switched to remote work since the pandemic and spends almost all day at the computer, such AI monitors are considered a huge help for users in preventing eye diseases that can lead to visual impairment.
AI to determine better glasses or contact lenses
In the field of developing and calculating suitable lenses, there are also a number of companies that have joined the development of AI tools. AI monitors will collect important information about the patient’s eye condition, analyze it, and prescribe suitable contact lenses or glasses.
In addition, these monitors will be able to analyze the patient’s medical history, including medical images, and create the most suitable treatment strategy to maximize visual acuity.
AI for studying the human eye
Today, AI is a promising tool for studying human eye tissue and developing new tools for diagnosing and treating eye diseases, including those that lead to vision loss. Artificial intelligence tools are used to analyze OCT images of the eye to detect changes that may indicate diseases such as diabetic retinopathy, macular degeneration, and glaucoma. AI is also used to predict the development of eye diseases based on genetic or risk factors. This is expected to help doctors identify people at risk of developing eye diseases at an early stage and prevent the progression of the disease.
Today AI blindness prevention tools are already developing by many leading companies and institutions, and some companies, like Altris AI, are already using the potential of artificial intelligence to provide early detection and diagnostic advice for eye care specialists. But it’s worth noting that AI tools are not capable of coming up with innovative solutions for blindness prevention.
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Only in close cooperation with eye care specialists AI blindness prevention tools can help in many ways, like early detection, providing access to medical care in underserved regions, detecting minor or rare conditions, and allowing to focus on personalized care and treatment of patients.
5 Tips When Introducing the OCT Eye Exam to PatientsMark Braddon24.07.20238 min read
As optometry technology evolves, many optometrists predict that utilizing OCT eye exam in practice will be vital in maximizing patient care. That is why successfully integrating an OCT device into your optometry practice workflow is instrumental to its clinical and commercial success.
Optometrists from different countries often have the same questions about how to successfully integrate an OCT device into an Optometrist Practice, regardless of practice size or experience level. How to make patients feel comfortable? How to explain the importance of regular OCT scans? Will patients understand what is an OCT scan of the eye? How do we avoid patients thinking we want to perform OCT eye exams just to earn more money? The process of introducing OCT to patients is complex and covers many areas.
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If we speak to optometry practices, both those who are new to OCT and those who have had the OCT device for many years, most of them will want to improve the ROI and ensure the patients are gaining the full value of the OCT eye test. This article will show you 5 tips for successfully introducing the OCT eye exam to your patients.
Remember why you invested in the OCT technology
One may think that only novice optometrists tend to underestimate their work or do not feel confident about the value they give to patients. However, some experienced clinicians also avoid offering OCT eye tests because they think they are ‘overselling’ with additional fees for OCT, Optos, or other diagnostic exams.
That is why it is important to remember why you invested in OCT technology in the first place. In almost all cases, this is to improve the clinical standard of eye care that you offer to your patients. In fact, when I ask some optometrists if they want a member of their families to have an OCT eye exam, the answer is always ‘Yes, of course!’. So if you strongly recommend undergoing an examination to your relatives, why would you not recommend an OCT eye test for your patients?
Before a patient comes into the practice, one of the most important things you need to do is not undervalue your time, skills, and experience when charging for the additional time the OCT exam takes to interpret and discuss.
Implementing an OCT eye exam into regular practice improves clinical care and can generate a commercial benefit as well by increasing revenue through fees, patient retention, and loyalty. Moreover, word of mouth is often the most significant source of new patients for optometrists. If the patient feels you are confident in everything you do, it will make them more likely to recommend you to friends and family
Explain the importance of OCT eye exam for early detection
From the first touch point, the patient should understand that your optometric practice takes its business seriously and provides additional diagnostic examinations, such as the OCT, to improve the quality of care. The first impression of your approach is very important, so it is crucial to start introducing the technology to the potential patient from the first point of contact.
As a rule, the beginning of a patient’s introduction to the OCT eye exam starts with several touch points. Whether they make their appointment for the eye examination through your website, mobile application, in person, or by phone, the most important thing you can do is create an integrated and comfortable patient journey.
Before a patient comes into the practice, you should explain the importance of the OCT device and its benefits compared to the standard examination. Even when the patient is fully acquainted with the OCT eye exam, they may still need help understanding why this particular imaging method is necessary. The ability of OCT eye exam to detect diseases in the early stages makes this technology indispensable for optometrists and patients and this is why it is such an excellent tool for diagnosing eye diseases.
More importantly, avoid frightening patients with stories about difficult-to-treat rare pathologies. Instead of talking about the pathology consequences, say that the OCT eye exam scan provides a clear map that helps locate areas of the eye with abnormalities or early changes.
Understand the importance of a healthy-eye-as-a-baseline concept
In this section, I want to discuss the concept of a healthy eye in more detail. When a patient comes to you for an examination, it is essential to use the correct narrative that the optometrist should use when discussing the results of an OCT eye exam with patients. It is important to emphasize that we are not looking for pathology but a healthy eye.
We know that we will detect pathology in certain patients. The number of patients likely to have at least one pathology increases if you work with an older population. However, finding a healthy baseline scan is an important part of monitoring the long-term eye health of the patient.
Talking about baseline, make sure to emphasize how great it is to find a healthy eye in a patient. Explain that together you found a nice, healthy eye so you have the baseline to compare with the patient’s future scans. Emphasize that, hopefully, you will find a healthy eye at the next eye examination, but if anything does start to change, then with the help of an OCT eye exam, you will be able to detect these early and minor changes as you have the healthy baseline scan to compare to.
It is necessary to develop your patient’s understanding through appropriate teaching and discussion. Giving the value of the baseline OCT eye exam to your patients is very important. Notice the difference between “We found nothing” and “We found a healthy eye”. The first statement is negative and undermines the reason for the scanning of patients for a healthy eye baseline. Meanwhile, the second statement is positive and clearly gives your patient more value as you have found what you are looking for.
Integrate the OCT eye exam into the patient workflow
Another one of my recommendations is to call the eye examination that includes the OCT eye exam the Advanced or Comprehensive Eye Examination. It is important to make sure all the staff members use the same terminology and your message to a patient is consistent from first contact to the end of the practice visit. The eye examination without the OCT exam can be called the ‘Standard Examination’ as we are not trying to make the ‘normal’ eye examination appear below standard, what we are trying to do is explain that the practice is invested in the latest technology to offer the most advanced (or comprehensive) examination for your patients benefit.
For example, when a patient books an appointment, make sure that the support staff uses the same terminology as written throughout the website, reminder letter/email, or mobile app if you have one.
When you review the OCT images with the patient, explain that you are going to look at the OCT images of the retina, which is part of the ‘Advanced examination’. When a patient pays at the end of the customer journey, make sure that the ‘Advanced Examination’ is mentioned again. When a patient rings up or books online for the next OCT eye exam, then they will understand what the ‘Advanced examination’ means and are more likely to select this option straight away for future examinations.
Concentrate on giving more value to your patients
Review the results with the patient to give them the actual value of an OCT scan. This will allow you to establish communication with the patient and improve their perception. Give them the “theatre” around the additional diagnostic testing so they understand how it applies to them and feel valued.
Remember that your knowledge, enthusiasm, and the extent to which the patient is involved in the process directly affect the clinical and commercial success. Dedicate time to each patient, involve them in the diagnostic process, and explain the OCT scans of their eyes on the screen.
How can Altris AI help with introducing OCT Eye Exam
When talking about improving the clinical standard of care your practice offers to your patients, the Altris AI platform can also improve the standard of care you offer to your patients. The platform helps to quickly determine if the eye is healthy. If pathology is detected, then Altris AI identifies the very early, rare, or minor changes that can be the start of something more severe. Altris AI detects over 70 pathologies and pathological signs. If early pathology is identified, then the Altris AI platform can help educate the patient by clearly highlighting the areas of concern and then giving you the opportunity to discuss lifestyle changes, over-the-counter medications, or supplements, which may help the patient now rather than just monitoring until it is time to refer.
The Altris AI platform can improve the patient’s understanding of the OCT exam and add value to the Advanced Eye Examination.
All you need to do is to upload an OCT macula exam to the platform and Altris AI will assess the exam by severity differentiating the b-scans between high, medium, and low severity levels. The segmentation/classification module will highlight pathological signs on the OCT scan one by one and give the classification/s of any pathology found to support you with the diagnosis. Meanwhile, in the Comparison module of the platform, you are able to compare the baseline scan with the current one.
Remember why you invested in the OCT technology in the first place — usually, this is to improve the clinical standard of care you can offer to your patients. The improvement in clinical care can also generate a commercial benefit as well by increasing revenue through OCT exam fees, patient satisfaction, patient retention and loyalty, and an increase in recommendations of friends and family.
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Make your eye care business technological
Build a patient journey in such a way that, at each stage, they know that they have received a new, exciting, and, important part for the most comprehensive examination you offer. Remember that the more skill and enthusiasm you show, the more you can interest the patient and increase the probability that they will return for their next examination with OCT.
In addition, consider using modern AI tools to help you with decision-making. Image management systems like Altris AI can help you interpret the OCT scans faster and with more confidence. This will leave more time to add value for your patient, and integrating AI into practice can be another example of how you are investing in the latest technology to benefit your patients.
Business Case: Lux Zir Ophthalmic ClinicAltris Team11.07.20232 min read
The Client: Lux Zir is one of the best-known ophthalmic clinics in Ukraine which provides retina diagnostics and eye treatment services. The clinic currently employs 3 full-time eye practitioners 2 general ophthalmologists and a pediatric retina expert.
The clinic normally sees between 15-20 per day with up to 10 OCT examinations performed.
Make your eye care business technological
Luxzir uses Optical Coherence Tomography as one of its core diagnostic methods because of its high level of accuracy and non-invasiveness. However, the clinic needed to solve several typical problems related to OCT.
- Some ECPs have less experience with OCT interpretation than others and this creates an inconsistent standard of care throughout the clinic.
- Some ophthalmologists come across complex OCT scans that they are unable to interpret without the help of their more experienced colleagues.
- It is difficult to maintain a high standard of care for diagnostics when the CMO is absent during the period of vacation or sick leave.
- Take out wrong and start with an inaccurate diagnosis on the basis of OCT of the patients who are referred to the clinic from other eye care centers.
Lux Zir Ophthalmic Clinic decided to implement the Altris AI platform as they understood how it can help resolve their problems. The results have been very positive with improvements with all issues above problems, and received very positive results.
According to Marta Shchur, Chief Medical Officer at Lux Zir clinic, the implementation of the Altris AI system improved the level of OCT diagnostics inside the clinic or if to be precise:
- OCT interpretation is now considerably faster allowing the ECPs to see 10% more patients per day.
- OCT diagnostics has become much more efficient: supported by Altris AI, ophthalmologists now have confidence when diagnosing pathologies and pathological signs, even rare ones.
- The quality of diagnostics is consistent regardless of the experience of the specialists.