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How 7 Leading Optometry Centers Provide Innovations in Eye Care
Maria Martynova
08.05.20239 min readTop modern optometry centers are not afraid of embracing effective eye care innovation. Some offer home eye tests, others create mobile apps to try on frames remotely. There are optometry centers that use artificial intelligence to empower optometrists in OCT/ fundus interpretation. We’ve collected 7 optometry centers that are using technology now to win the competition.
From advanced diagnostic and treatment technologies to personalized care and patient education, these centers are transforming the way clients approach and bring innovations in eye care.
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Optometry meets technology: AI, AR, mobile apps, and home eye tests
Augmented Reality (AR), mobile apps, and home eye tests are emerging trends that are changing the way people receive eye care.
- AR technology uses the camera lens on a mobile device or your PC as the method to deliver information and graphics. A user accesses an AR application, and the camera viewpoint incorporates the data directly into the perspective in real time. With AR apps for eyewear and exams, anyone can have a large selection of glasses and other services from their homes, offices, or on the go.
- Mobile apps offer a wide range of eye care services, from information on eye health and tips for maintaining healthy vision to virtual vision screenings. Moreover, mobile apps are also used to educate both young and experienced optometrists. We strongly believe that educational mobile apps inevitably become an additional efficient tool for OCT education because they are accessible and interactive.
- Another one of the innovations in eye care is Home eye tests are also often enabled by digital vision testing tools. They are becoming more and more common and offer a convenient and cost-effective way to monitor vision changes.
- As for AI use in optometry practice, it allows its users to see a broader perspective of a patient’s eye health. Incorporating AI streamlines billing procedures, expands the input of electronic health records (EHRs), optimizes claims management, and improves cash flow. AI technology can also be used in cooperation with AR assisting in the glasses selection.
Although these innovations in optometry and ophthalmology provide more comprehensive access to eye care and improve patient engagement, many optometry practices are still hesitating to add such innovations to their routine. That is why we prepared the info about 7 famous optometry practices that are already using innovations in eye care.
Warby Parker
Warby Parker started its way in 2010 when the founders of the company were students. One of them lost his glasses during a tourist trip. The cost of replacing them was so high that he spent his first semester of graduate school without them. That is why the company’s mission is to provide affordable, high-quality eyewear to consumers, while also addressing the issue of access to vision care.
One of Warby Parker’s unique innovations in eye care is its Home Virtual Try-On program, which allows customers to try on up to five frames at home for free before making a purchase. This program makes it easier for customers to find the perfect pair of glasses and eliminates the need for them to go to a physical store to try on frames.
Warby Parker also offers an online eye exam called the Virtual Vision Test. It is designed to provide customers with a convenient and affordable way to obtain a prescription for glasses or contacts from the comfort of their own homes.
The Virtual Vision Test is a telemedicine service that uses technology to allow customers to take an eye exam using their computer or smartphone. The test is not meant to replace a comprehensive eye exam performed by an eye doctor, but rather to provide a convenient option for those who need a prescription renewal or have mild refractive errors.
After completing the test, the results are reviewed by a licensed ophthalmologist or optometrist, who will issue a prescription if appropriate. The customer can then use the prescription to purchase glasses or contacts from Warby Parker or any other provider.
Lenskart
Lenskart is a fast-growing company of innovations in eye care in India focused on making eyewear more affordable for everyone. To achieve this goal, the company has developed a number of innovative technologies and business models, including a mobile app that allows customers to try on frames virtually and a home vision testing service that allows to check their prescriptions from the comfort of their own home.
One special feature of the Lenskart app is the “3D Try-On” feature, which uses 3D imaging technology to create a model of the customer’s face and allows them to try on different frames virtually. This feature helps get a better sense of how a particular frame will look on a customer’s face before making a purchase.
Another one of Lenskart’s innovations in eye care is the Home eye test, designed to provide people with a convenient and affordable way to obtain a prescription for glasses or contact lenses. To take the Lenskart Home Eye Test, customers must first book an appointment on the company’s website or mobile app.
The eye test includes a visual acuity test, a color vision test, and a refractive error test. The optometrist will also check the customer’s eye health and recommend any necessary follow-up exams or treatments. After the test, the optometrist will provide a prescription, which the customer can use to purchase glasses or contacts from Lenskart or any other provider.
SmartBuyGlasses
SmartBuyGlasses is an online eyewear retailer that was founded in 2006. The company is headquartered in Hong Kong, but it operates in more than 20 countries worldwide. Company’s Virtual Try-On feature is available on the website and allows customers to upload a photo of themselves and try on glasses virtually using augmented reality.
After the website generates a 3D model of the customer’s face, they can adjust the position and size of the glasses to get a better sense of how they will look on their faces. The virtual try-on innovations in eye care also allow to share images of themselves wearing the glasses with their friends and family to get feedback on which pair looks best on them.
Another eye care innovation of SmartBuyGlasses is a Lens scanner app that uses advanced technology to scan the user’s current eyeglasses lenses and analyze the prescription, allowing to order a new pair of glasses online without visiting an eye doctor.
The app works by instructing the user to place their current eyeglasses on a flat surface and position their smartphone camera above the lenses. The app then captures a series of images and uses advanced algorithms to analyze the curvature, thickness, and other factors of the lenses to determine the prescription.
GlassesUSA
GlassesUSA is an innovative and socially responsible eyewear retailer that is committed to providing quality products and services to its customers. With its focus on technology, sustainability, and social impact, GlassesUSA has become a popular choice for customers in the United States and around the world.
One of the innovations in eye care of GlassesUSA that is worth paying attention to is a Prescription Scanner app. The app works by guiding the user through a series of steps to scan their face and eyes using their smartphone camera. It uses advanced algorithms to analyze the user’s facial features and measure the distance between their pupils, which is a crucial factor in determining the correct prescription for eyeglasses.
Once the scanning process is complete, the GlassesUSA app provides the user with their personalized prescription and recommendations. The app also offers a Virtual Try-On feature that allows users to see how different frames will look on their faces before making a purchase.
Another feature is a Find-your-Frame Quiz on the website. The quiz consists of a series of questions that ask users about their face shape, personal style, and preferences for eyeglass frames, such as color, material, and shape. Based on the user’s responses, the specially designed program generates a personalized selection of eyeglasses frames that are recommended for their face shape and style preferences.
Zenni Optical
Zenni Optical offers a wide range of eyewear products, including prescription glasses, sunglasses, and sports eyewear. The company offers glasses at significantly lower prices than traditional brick-and-mortar stores, which has made it a popular choice for customers.
Company’s Virtual Try-On feature uses advanced AR technology to create a 3D model of the user’s face, allowing them to see how different frames will fit and look on them.
To use the Virtual Try-On innovations in eye care, users simply need to upload a photo of themselves or use their computer or smartphone camera to take a live video. This feature then maps the user’s facial features and displays a selection of eyeglasses frames that can be tried on virtually. Users can then select different frames to see how they look from different angles, and can even compare different frames side-by-side.
The Zenni Optical Virtual Try-On is a convenient and easy-to-use tool for anyone in the market for a new pair of glasses. It allows users to see how different frames will look on their faces without the need to visit a physical store or try on multiple pairs of glasses.
VSP Global
VSP Global is a leading eyewear company that was founded in 1955 by a group of optometrists who wanted to provide affordable eye care. Today, VSP Global is a major player in the optometric industry and offers its customers a wide range of services and products.
The company works with a network of over 40,000 eye doctors and optometrists to provide affordable and accessible eye care to its customers. VSP Global also offers other eye care services, such as telehealth consultations, on-site eye exams for businesses and schools, and a mobile eye clinic that serves underserved communities.
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And as every company from this article, VSP Global has a strong focus on technology and innovations in eye care. The company has developed a number of proprietary technologies, including an AI-powered platform called Eyeconic that helps customers find the right eyewear.
Eyeconic uses machine learning algorithms to analyze a customer’s facial features and suggest frames that would fit their face shape and size. VSP Global has also developed a mobile app called myVSP that allows customers to manage their vision benefits, find an eye doctor, and order contact lenses online.
iSight+
Another AI-oriented optometry center is iSight+, located in Hong Kong. iSight+ is an excellent example of how an optometric eye care center didn’t hesitate and chose to provide innovations in eye care and a more in-depth examination of the macula.
Andy Meau. Optometrist, the owner of ISight+ Optometric Eye Care center:
“Altris AI will be a great tool in helping to monitor patients with existing macular diseases. I am also honored to be the first EPC in Hong Kong to provide this service.”
In addition, the eye care center is also equipped with advanced optometric technologies, digital photography systems, and optical coherence tomography (OCT), which helps to provide the highest quality eye examination.
Summing Up
Optometry centers can significantly benefit from incorporating innovations in eye care, such as augmented reality, artificial intelligence, and mobile apps, into their practice. These technologies enhance the patient experience, improve diagnostic accuracy, and streamline clinical workflows.
Moreover, the use of innovative technology can help optometry centers stay competitive in a rapidly evolving healthcare landscape. Patients are increasingly tech-savvy and expect healthcare providers to offer convenient, digital solutions that meet their needs. By embracing innovative technologies, optometry centers can attract new patients and retain existing ones, while also increasing operational efficiency and reducing costs.
Of course, there may be concerns about the cost and complexity of integrating new technologies into an optometry practice. However, the benefits of doing so can far outweigh these potential challenges. With careful planning and implementation, optometry centers can successfully leverage AR, AI, and other innovations in eye care to enhance patient care, improve clinical outcomes, and thrive in a rapidly changing healthcare environment.
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Future of Optometry: How will Optometry Practice Look in 2040?
Maria Znamenska
29.03.20239 min readFuture of Optometry: How will Optometry Practice Look in 2040?
In the next two decades, we can expect to see a paradigm shift in the way optometry is practiced. Advances in new technology, such as AI (artificial intelligence), machine learning, and virtual and augmented reality, are expected to revolutionize how optometrists diagnose, manage, and treat eye-related problems. Optometry’s future is promising for those who are ready to embrace innovations.
For example, smart contact lenses that can monitor blood sugar levels for diabetic patients or detect early signs of glaucoma are already in development, and they could become mainstream within the next 20 years.
In addition to the innovations, changes in demographics will also play a significant role in shaping the future of optometry. The aging population will require more specialized eye care, particularly for conditions such as macular degeneration and cataracts, which are more prevalent in older adults. The rise of chronic diseases such as diabetes will also increase the demand for optometric services, especially in developing countries where access to healthcare is limited.
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The future of optometry is exciting and holds great promise for patients and practitioners alike. In this article, we will explore some of the potential changes that ODs may face in the coming years based on the survey that we have conducted.
In the next 20 years, the technology in eye care will be represented by AI and is expected to revolutionize the field in several areas. Here are some ways AI is helping in optometry:
- Diagnosis and treatment. AI algorithms can analyze large amounts of patient data and provide accurate and fast diagnoses of eye diseases such as glaucoma, diabetic retinopathy, and age-related macular degeneration. AI could also help in designing personalized treatment plans for individual patients.
- Screening and monitoring. AI can help specialists screen patients for eye diseases more accurately and quickly. For example, a patient could take a picture of their eyes with their smartphone, and an AI algorithm could analyze the image for signs of eye disease. AI could also help monitor the progression of eye diseases over time.
- Enhance patient care. AI-powered tools could help ODs provide more personalized and comprehensive care to their patients. For example, the AI algorithm helps to select the most suitable eyeglasses or contact lenses for a patient based on their unique vision needs and lifestyle factors.
- Research and development. AI could help optometrists develop new treatments for eye diseases. By analyzing large amounts of patient data, AI algorithms could identify new patterns and potential treatments for eye diseases. Enhanced by AI precision, this enables more accurate identification and quantification of biomarkers, leading to better patient stratification, treatment monitoring, and prediction of therapeutic responses.
In addition, the implementation of AI can present various prospects for improving clinic operations, simplifying billing procedures, accelerating the input of EHRs (electronic health records), optimizing claims management, and boosting cash flow. As high-deductible health plans (HDHPs) gain popularity among employers and patients, revenue cycle management can be seamlessly integrated with AI, considering the increasing number of patients defaulting on their medical bill payments.
Although artificial intelligence is about to bring significant changes to the industry, it is important to remember that its effectiveness is limited to tasks that it has been specifically trained to perform. In contrast, AI may not perform well in areas outside its training.
Therefore, it is crucial to focus on enhancing ODs’ proficiency in utilizing AI instead of worrying about the possibility of job replacement. The integration of AI provides specialists with an opportunity to enhance patient outcomes on a global scale.
Register in a free Demo Account to see how AI for OCT works. AMD, DR, early glaucoma examples.
To utilize cutting-edge technologies proficiently, OD specialists must possess critical thinking skills and the ability to manage complex cases in real-time. Additionally, communication skills are essential, including cultural sensitivity, multilingualism, and familiarity with alternative communication platforms such as smartphone-based applications. These skills will be particularly important for optometry specialists in 2040.
Overall, AI has the potential to greatly improve the accuracy and speed of diagnosing and treating eye diseases, leading to better patient outcomes and a more efficient healthcare system.The evolution of OD and MD roles
In 2019, Richard C. Edlow, OD, claimed that nearly 20 million more routine and medical eye exams will be required in 2025 compared to 2015. That is the future of optometry that may look frightening because of the burden. The volume of surgery required for the aging US population will also increase. What is more, the number of cataract surgical procedures will also significantly increase—from 3.6 million in 2015 to 5 million in 2025. Add here the fact that the number of ophthalmologists will increase by only 2.1% in this same period.
Given these facts, in the not-too-distant future, ophthalmologists will need to focus on surgical procedures, while optometrists will provide more medical care.
The field of ophthalmology must be fully prepared to meet the huge and growing demand for surgical procedures and therapeutic intravitreal injections. This brings us to the fact that the field of optometry, in turn, must be ready to manage the ever-increasing demand for medical ophthalmic services.
The roles of OD and MD are changing. With the advent of electronic healthcare, ophthalmologists are already spending more time on the computer than providing proper patient care. The ability to use innovative technology as well as in ophthalmology, digital thought processes, and critical thinking will create new opportunities in eye care as optometrists move further towards ‘data analysis’ and away from ‘data collection.’ OD specialists must ensure that they are properly trained in new technology in optometry and its advances to enhance, not inhibit, the quality of patient care.
It is also worth mentioning that despite the speed of new technology in optometry, the human relationship between patient and doctor remains the most powerful tool. To properly care for patients, ODs will need more than clinical skills, knowledge, or the latest technological advances. Patients need thoughtful, professional, kind, trusting, understanding, and caring optometrists.
As technology for the eye care advances, its education will also change. There may be more need for data analysis, less need for data collection, and an increased need for interpersonal skills (such as empathy, compassion, and bedside manner).
Future of Optometry: AI for OCT technology in optometry
OCT has become an important diagnostic tool for the detection and treatment of various eye diseases, such as glaucoma, macular degeneration, and diabetic retinopathy. Its ability to obtain high-resolution cross-sectional images of the retina and optic nerve will broaden the horizons of technology and help optometrists detect and track changes in ocular structures that may not be visible during normal eye examination.
Here are some ways in which practitioners will benefit from implementing technology in the eye care:
- Improved diagnosis. OCT provides highly detailed images of the eye’s structures, allowing ODs to detect and diagnose eye conditions much earlier than with traditional methods. In fact, OCT is also called an optical retinal biopsy. This method makes it possible to examine 18 zones of the retina and detect minor or rare pathologies. This enables optometrists to provide timely treatment and prevent further damage to the eye.
- Better management of eye diseases is the future of optometry. OCT allows optometrists to monitor the progression of eye diseases such as glaucoma, ARMD, and diabetic retinopathy by taking detailed retinal images. It helps to determine the severity and stage of the disease, compare images after examination with documented results, and track disease progression. Moreover, with OCT examinations, ODs can also monitor the same patient to choose the most accurate diagnosis.
- Enhanced patient care. OCT is a noninvasive and painless procedure that is easy for patients to undergo. It uses safe laser light, avoiding all the side effects or risks. As the procedure is comfortable and effortless for both the ODs and patients, it helps to build stronger relationships by providing a less intimidating experience than other examinations.
- Increased revenue. Optometrists who offer OCT in their practices can generate an additional revenue stream by charging for the procedure and using it to attract new patients.
And, as OCT becomes a standard tool in optometric practice, generating vast amounts of imaging data, AI is perfectly poised to revolutionize how this data is analyzed, interpreted, and utilized to improve patient care.
The impact of AI is already being felt in real-world optometry practices. For example, The Eye Place, an optometry center in Ohio, has successfully implemented Altris AI, an AI-powered OCT analysis system. Dr. Scott Sedlacek, the owner of The Eye Place, reports that the system has been instrumental in detecting and defining pathologies that he might have missed, leading to earlier intervention and improved patient outcomes. Patients also appreciate the color-coded images generated by the AI, which serve as an educational tool and help them understand their treatment plans better.
AI technology in optometry is improving diagnostic accuracy and enhancing practices’ overall efficiency. By automating tasks such as image analysis and data entry, AI frees up optometrists’ time, allowing them to focus more on patient interaction and complex decision-making. This streamlined workflow not only benefits practitioners but also improves the patient experience, making integration of AI into optometric practice not just a possibility but a new standard.
The future of Optometry: Focusing on myopia management
According to a survey conducted by the American Optometrists Association, nearly 70% of optometrists reported an increase in patient requests for myopia treatment in the last two years. Myopia is a rapidly growing problem worldwide. Only in the USA, it is predicted that by 2050 the number of patients will increase to 49.8%. As unfortunate as it may be, such a global epidemic of myopia will undoubtedly create an opportunity to expand the practice of specialized treatment.
In the future, optometrists may manage myopia using a combination of approaches, and one of the most discussed is orthokeratology (ortho-K). This non-surgical approach that involves wearing specially designed contact lenses has been used to reduce the degree of myopia since the 1960s. Although this method is not new in optometry practice, many companies are still working hard to create new approaches and upgrade them. For example, two years ago, Johnson & Johnson Vision announced FDA approval of its Acuvue Abiliti Overnight Therapeutic Lenses for the management of myopia. That same year, CooperVision announced that its Procornea DreamLite night lenses for ortho-k had received the CE Mark from European regulators for slowing the progression of myopia in children and young adults.
Overall, the future of myopia management with new technology in optometry will likely involve a personalized, multi-faceted approach that combines various strategies to reduce the progression of myopia and improve vision.
Game-changing contact lenses
Research published in Advanced Materials Technologies claimed that contact lens sensors can be used to monitor many common diseases in the near future. The fact is that biomarkers in the lacrimal fluid make it possible to create diagnostic contact lenses. Such lenses would analyze these biomarkers and detect and treat systemic and ocular diseases such as diabetes, cancer, and dry eye syndrome.
It is predicted that in the near future, lenses will be able to monitor intraocular pressure, detect glaucoma, and even create images of retinal vessels for early detection of hypertension, stroke, and diabetes. For patients with diabetes, these lenses would be incredibly useful because they measure blood glucose levels. Some companies, like Google, have already dedicated years to creating such lenses. Nowadays, scientists are even working on lenses that change color to alert about changes in glucose levels.
However, according to Advanced Intelligent Systems, one limitation of these lenses to date is that they can typically only detect one biomarker in the eye, such as glucose or lactic acid. Lenses capable of detecting multiple chemical components are predicted to be developed in the future.
Summing up
Predicting the exact way new technology will affect optometry practice in 20 years is challenging, as technological advancements and societal changes can rapidly alter the way healthcare is delivered. However, the widespread adoption of AI in optometry is likely to occur well before 2040, making it crucial for practices to consider integrating this transformative technology now to remain competitive and provide cutting-edge care. Nevertheless, even though AI and technology will gain popularity among eye care specialists, AI and machine learning will still be only assistants. At the same time, ODs will be responsible for diagnosis, treatment, and care.
Check how artificial intelligence assists in OCT interpretation
This brings to the forefront the important principles of patient education, empathy, and personal contact with patients (virtue ethics). Innovations in optometry technology should allow ODs to have more personal contact and more time to improve outcomes for patients-not to improve productivity.
In addition, optometric education will need to address these interpersonal skills so future generations of ODs are able to adequately educate patients on findings and ensure the quality of care.
There will always be a business of health care, but the challenge for the optometric profession is for ODs to prioritize the well-being of all patients.
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